October 21, 2011 •
The Power of Data in Political Campaigns
The power of micro-targeting
Yesterday, techPresident published “New Obama for America Page is a Jungle Gym for Donation Data” by Nick Judd.
Everyone has been talking about the new role social media is playing in the 2012 presidential campaigns. But I think Judd brings up an often missed point: The importance of social media’s role is not so much to be found in the social networks themselves, but in the vast amount of information the campaigns have about each of us, and how they are using that information on social media. Judd writes about campaigns “micro-targeting” potential political campaign donors with personalized messages geared toward attracting the most money.
The article showcases the Obama 2012 campaign website, which boasts its one million donors. The site allows you to drill down into a great deal of information about the contributions. The aim of the site is that the visitor will come to the conclusion that the donors are broad-based and grassroots.
Have any of our readers seen any similar examples on other campaign websites? Please share it on Lobby Comply!
October 17, 2011 •
News You Can Use Digest – October 17, 2011
Here are highlights from the latest edition of News You Can Use:
Federal:
Company Shops for Campaign Cash
Former Lobbyist Sent to Jail for a Few Hours for Taking Hill Aides to 2003 World Series Game
‘Scarlet L’ for K Street Returns as Obama Sharpens 2012 Rhetoric on Lobbyists
‘Super PAC’ American Crossroads Seeks Permission to Feature Candidates in Ads
The Outsized Returns from Lobbying
From the States and Municipalities:
California
California OKs Donations via Text
California
L.A. Ethics Commission Slaps Developer with Maximum Campaign Fine
California
Proposed California Regulations Spell Out Gift-Reporting Requirements for Elected Officials
Massachusetts
DiMasi Friend Admits Breaking Massachusetts Lobbying Law
New Mexico
GOP Files Lawsuit against Newly Imposed Campaign Contribution Limits in New Mexico
Tennessee
Tennessee Lawmaker Arrested on DUI, Gun Charges
Vermont
Judge: Republican Governors Association violated Vermont campaign finance laws
State and Federal Communications produces a weekly summary of national news, offering more than 80 articles per week focused on ethics, lobbying, and campaign finance.
News You Can Use is a news service provided at no charge only to clients of our online Executive Source Guides, or ALERTS™ consulting clients.
Jim Sedor is editor of News You Can Use.
October 12, 2011 •
No Presidential Primary in Missouri?
A vote is coming next Monday.
The Missouri Legislature will consider legislation to cancel the state’s 2012 presidential primary. Here is an Associated Press article that appeared in the Columbia Missourian announcing the possible action: “Missouri to consider abolishing presidential primary.”
According to the article: “Senate President Pro Tem Rob Mayer says his chamber will convene Monday to consider legislation canceling Missouri’s 2012 presidential primary … repealing that law could save the state from spending millions of dollars on a purely symbolic election.”
October 11, 2011 •
A Look at Facebook and the 2012 Presidential Election
TechPresident thinks about what Facebook’s role could be this time around
TechPresident’s article “How Campaigns’ Use of Facebook Data Might Change the 2012 Election” by Nick Judd explores the role Facebook may play in the 2012 presidential election.
The social media platform not only provides a good civic space for broadcasting political messages, but Judd discusses how services like NGP Van can use Facebook friend lists to find precisely targeted audiences for campaign messages.
October 11, 2011 •
Special Election Set for Georgia Senate District 28
Senator Seabaugh Resigns Seat to Accept Appointment
Governor Nathan Deal has issued a Writ of Election setting Tuesday, November 8, 2011 as the date for a special election to fill the vacant seat in state senate district 28.
The seat became available upon the resignation of Sen. Mitch Seabaugh, who resigned the seat in order to accept his appointment to the position of deputy state treasurer by Governor Deal.
The runoff election, if necessary, will be held December 6, 2011.
September 27, 2011 •
New Jersey Presidential Primary Moved
Bill Signed Into Law
New Jersey Lieutenant Governor Kim Guadagno signed into law a bill moving the state’s presidential primary from February to June.
Assembly Bill 3777 eliminates separate presidential primary elections and provides for delegates and alternates to political party national conventions to be elected at regular June primary elections.
Lt. Governor Guadagno assumed the executive role of Governor Chris Christie while he was out of the state.
September 15, 2011 •
Social Media and Mobile Optimized Elections
With a big election year looming, Govtech.com talks about what will be new this time around.
GovTech.com has published an interesting read about the relationship between technology and the elections industry.
The article, “Perspective: 5 Tech Trends in the Elections Industry“by Nicole Ciotti, lists trends to expect in the upcoming elections. Mobile phone optimized websites, mobile apps, and social media platforms will be prominent in voter outreach and in educating the public prior to the elections. Those tools will be an advantage in offering news and updates during and after the elections as well.
Photo of the vote sign by Tom Arthur on Wikipedia.
July 5, 2011 •
Louisiana Presidential Primary Date Changed
Jindal Signs Into Law
Louisiana Governor Bobby Jindal signed House Bill 509 into law, changing the date of the state’s presidential primary. The primary moves to March on the first Saturday which follows the first Tuesday. Previously, the presidential primaries were held in February.
The change in law becomes effective immediately.
June 1, 2011 •
Special Election Scheduled for August 9, 2011 to Fill Vacant Assembly Seat
Primary Set for July 12, 2011
A special election has been scheduled for August 9, 2011 to fill a seat left vacant in Assembly District 48.
In an executive order, Governor Scott Walker ordered the special election to fill the seat left vacant after the resignation of Joe Parisi, who was elected Dane County Executive in April.
If a primary is necessary in the district, it will be held on Tuesday, July 12, 2011.
Photo of the Wisconsin Capitol by Dori on Wikipedia.
May 26, 2011 •
Kansas Governor Signs Elections Law
New Law Changes Political Committee Requirements
Kansas Governor Sam Brownback has signed House Bill 2080 into law. This bill requires every treasurer for a political committee to report the name and address of each candidate for whom an in-kind expenditure in the aggregate of $300 or more has been made. The political committee treasurer must also report the services or products provided, as well as the amount, date, and purpose of each expenditure.
A second provision in the bill requires political committee treasurers to report the name and address of each candidate for state and local office who is the subject of an expenditure, made without the cooperation or consent of the candidate or the candidate’s committee, expressly advocating the nomination, election, or defeat of such candidate, in the aggregate amount or fair market value of $300 or more.
May 18, 2011 •
Campaign Finance Disclosure Provides Newest Confusion to Mayoral Race in Colorado Springs
Candidates for the runoff election for mayor of Colorado Springs are seeking clarification from City Clerk Kathryn Young following her statements to a local newspaper concerning campaign finance disclosure.
Following a report by the Colorado Springs Gazette noting mayoral runoff candidate Steve Bach had failed to include the occupation and employer of his contributors, which is required by state law, Young informed the newspaper Bach would have to file the missing information.
Young reversed her decision the next day, however, by calling the disclosure of the information “optional” due to the fact Colorado Springs election law trumps state election law and there is no specific requirement for reporting the information on the reporting forms.
This is not the first time confusion has entered into the campaign finance requirements concerning the mayoral election. In February, candidates received conflicting information about the legality of direct corporate contributions. The Colorado Springs City Council eventually adopted a resolution permitting the contributions in order to clarify the issue.
Photo of the Colorado Springs City Hall by David Shankbone on Wikipedia.
March 22, 2011 •
Battle of the Gerrymanders
Technology is allowing people to get involved in the redistricting process.
You may live in a state where the state Legislature has the responsibility of drawing the congressional districts, or you may live in a state where an independent commission does the job. One thing is certain, now that the 2010 U.S. Census has published its findings, there is renewed interest by average citizens in the redistricting process.
Something is different this time around, though. We now have software that allows anyone with a computer to come up with their own redistricting plans. There are enthusiasts out there who would like to see fairer and more competitive races, some who would like to see their political party wipe out their opponents, and some who would just like to get rid of crazy-shaped gerrymander districts. For many hobbyists, this has been just for fun, but others are really trying to make a change. The Commonwealth of Virginia even held a Redistricting Competition.
Here are two interesting articles on the subject:
“Technology allows citizens to be part of redistricting process” by Gregory Korte in USA Today from March 21.
“Hobbyists Take Up Redrawing Congressional Maps” by Danny Yadron in the Wall Street Journal from March 21.
Are you eager give it a try? Fear not, you can use Dave’s Redistricting App. Now, go slay some Gerrymanders!
March 16, 2011 •
Social Media and the 2012 Campaigns
Political consultant sees big changes.
On March 14, Politico published an interview of political consultant Joe Trippi. He speaks about what should be clear to everyone after the 2008 presidential election – social media has changed the rules of engagement in political campaigning.
What will startle many people is his set of predictions: By 2012 or 2016, Trippi sees an end to the two-party domination of presidential elections (thanks to social media) and a level of fund raising that will eclipse what we saw with the Obama campaign. He also sees such funding going to a third-party candidate who is smart enough to use social media in an innovative way. The result could be a great political upset for Democrats and Republicans.
Whatever unfolds in the coming year, the missing piece from the discussion is consideration of the ramifications for campaign finance regulation. In the scenario Trippi depicts, how will the new issues of advertising on social networks be handled? How will the source of funding be disclosed for a Facebook or Twitter message that is primarily a political advertisement and could social media efforts fall under the category of in-kind contributions?
The developments could complicate state elections, too. We have Maryland’s State Board of Elections and California’s Fair Political Practices Commission as examples of the first efforts at the regulation of political campaigning on the internet. I wonder how many oversight agencies will get out ahead of the issue by the next election?
For the Politico interview, read “Joe Trippi: Social media will kill two-party system” by Mike Zapler.
February 14, 2011 •
Social Media and the 2010 Elections
A new study shows a greater connection between social media and political campaigns.
In January, the Pew Research Center’s Internet and American Life Project released the results of a study showing 22% of people who are active on the internet were in some way engaged with political campaigns via social media in the 2010 election cycle. According to the study, people felt that connecting with candidates on Facebook and Twitter allowed them to be more in touch with the campaigns and said it gave them timely information.
The base of people involved in social media activity has grown since the 2008 elections:
“The social networking population as a whole has grown larger and demographically more diverse in recent years, and the same is true when it comes to political activity on social networking sites.” said Aaron Smith, Senior Researcher Specialist and author of the report. “These platforms are now utilized by politically active individuals of all ages and ideologies to get news, connect with others, and offer their thoughts on the issues that are important to them.”
You can find the synopsis of the Pew Center’s study here: “22% of online Americans used social networking or Twitter for politics in 2010 campaign” and the site also allows you to download the entire report.
Picture courtesy of VIA Gallery on Wikipedia.
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