January 11, 2012 •
Search based advertisements find early adopters in the 2012 presidential campaign.
With text ads, graphics ads, and even YouTube videos at their disposal, SuperPACs have a powerful tool with Google’s AdWords’ search-based advertising platform as a way to get their messages out.
This article on techPresident explores how Google is gearing up for big ad sales and what this may mean for the 2012 election cycle. Be sure to read “Google’s Preparing for Super PAC Spending Online in 2012” by Sarah Lai Stirland.
October 14, 2010 •
If you want to stay up on the latest happenings in the world of social media, political campaigns, and government, follow techPresident!
With the 2008 presidential election, the relationship between social media and elections undoubtedly changed. Campaigns utilized Facebook and Twitter as a powerful campaign tool. But the change was also felt in the way the average person, through social media, was able to stay connected to the candidates and to generate their own political campaign content on YouTube, blogs, etc.
Recognizing the unfolding revolution, Andrew Rasiej and Micah Sifry founded a Web site in 2007 called techPresident, reporting on the 2008 presidential campaigns. Through charts, graphs, and blog posts, techPresident kept track of every promotion and attack ad that hit the internet. From Hillary Clinton’s “Let the Conversation Begin” promotion in January 2007, and ads attacking John McCain, to techPresident’s favorite videos of 2007 list showing the top “voter generated” videos in December 2007.
But the election came and went, so techPresident decided to change its focus to how the White House and the public interact on the web, plus going forward they are covering the use of social media in presidential, legislative, and state races.
The same team runs a sister Web site called the Personal Democracy Forum, which claims a broader focus:
Technology and the Internet are changing democracy in America. This site is one hub for the conversation already underway between political practitioners and technologists, as well as anyone invigorated by the potential of all this to open up the process and engage more people in all the things that we can and must do together as citizens. We value your input and ideas.
You can get involved on these sites, too! You can vote for your favorite campaign video, see which politician has the most Facebook supporters, check the job board for listings for a job with a campaign or PAC, follow the techPresident Tweet stream, or stay on top of campaign events on techPresident’s calendar.
Best of all, they want your input: “Got tips, leads, or suggestions for techPresident? By all means, send them in.”
State and Federal Communications, Inc. provides research and consulting services for government relations professionals on lobbying laws, procurement lobbying laws, political contribution laws in the United States and Canada. Learn more by visiting stateandfed.com.