January 11, 2012 •
Google Emerging as Platform for SuperPAC Political Ads
With text ads, graphics ads, and even YouTube videos at their disposal, SuperPACs have a powerful tool with Google’s AdWords’ search-based advertising platform as a way to get their messages out.
This article on techPresident explores how Google is gearing up for big ad sales and what this may mean for the 2012 election cycle. Be sure to read “Google’s Preparing for Super PAC Spending Online in 2012” by Sarah Lai Stirland.
State and Federal Communications, Inc. provides research and consulting services for government relations professionals on lobbying laws, procurement lobbying laws, political contribution laws in the United States and Canada. Learn more by visiting stateandfed.com.