August 1, 2011 •
Groupon: New Political Campaign Platform?
With social media platforms such as Twitter and FaceBook accepted as valuable and almost necessary platforms to be utilized by politicians during their campaigns for office, could online coupon providers such as Groupon be the next online resource to be considered by public officials?
In June, Massachusetts state Representative Dan Winslow sought approval to use Groupon for a campaign fundraiser that would allow a certain number of supporters the chance to attend the $100 per person fund-raiser with just a $25 coupon.
Winslow sought an opinion on his proposal from the state Office of Campaign and Political Finance, and it was approved Monday, July 25th. Winslow is going ahead with the plan for a Sept. 20 fund-raiser at Boston’s Battery Park Bar & Lounge. Instead of Groupon, he’ll be going through the similar-but-Massachusetts-based GoodTwo.com.
Winslow’s innovative thinking has called into attention this new potential relationship between online coupon providers and politicians. Read the full article: “Massachusetts Pol Grouponomizes Campaign Finance“.
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