December 14, 2011 •
A new tool is being utilized to pool and organize public opinion surrounding each GOP candidate: Twitter hashtags.
As defined by Twitter, the # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It helps categorize topics and create an interactive conversation about that topic among all Twitter users.
A post by Gilad Lotan on Social Flow provides great insight into what characteristics the “Twitterverse” associates with the GOP presidential candidates.
Hashtags like #GOP and #teaparty are used roughly equally when talking about all GOP candidates, but hashtags such as #gayrights, #flipflop, and #jobs are associated more with Mitt Romney, while #palestine, #immigration, and #abortion are better associated with Newt Gingrich.
Even though less than 10% of the nation is active on Twitter, these associations offer much insight into the public perception of events and the GOP candidates.
State and Federal Communications, Inc. provides research and consulting services for government relations professionals on lobbying laws, procurement lobbying laws, political contribution laws in the United States and Canada. Learn more by visiting stateandfed.com.