July 12, 2012 •
Fundraising a central focus of the presidential campaign as the election heats up
Both President Obama and Gov. Romney’s campaigns have released fundraising numbers in anticipation of the July 20th deadline. For the second month in a row, Gov. Romney and the GOP outraised President Obama and DNC, bringing in $106.1 million to the President’s $71 million. The Romney campaign was helped by a $4.6 million spike in fundraising during the 24 hours following the Supreme Court’s decision on the Affordable Care Act.
President Obama’s campaign has been using the June numbers to encourage supporters to donate, sending out an urgent email claiming, “We’re getting outraised — a first for a sitting president, if this continues.” The Romney campaign reports $160 million cash on hand at the end of June. President Obama’s campaign has not yet released cash on hand numbers, but had roughly $147 million at the end of May.
Additionally, weekly claims for unemployment benefits were released Thursday, which saw a drop of 26,000 claims from the previous week’s total of 376,000 to 350,000.
Other notes from the week in politics:
- Representative Jesse Jackson Jr. (D-IL) is being treated at an undisclosed facility for a mood disorder. Jackson has come under fire from fellow democrats for failing to fully disclose the circumstances surrounding his recent medical leave of absence from the U.S. House of Representatives. Jackson’s office announced June 25, that he had been on leave since June 10 to be treated for exhaustion and calls for further disclosure have come from senior congressional democrats including Senate Majority Whip Dick Durbin (IL) and most recently, House Minority Whip Steny Hoyer (MD).
- Senator Scott Brown (R-MA) raised roughly $5 million in the second quarter, falling short of the $8.6 million raised by Democratic challenger Elizabeth Warren. Brown and Warren are in a tight race for the seat formerly held by Senator Edward Kennedy. Brown reports $15.5 million cash on hand which gives him a $2 million lead over Warren who reported $13.5 million cash on hand. Recent polling shows Brown and Warren in a statistical tie at 46% each.
- Michigan Lieutenant Governor Brian Calley (R) has called for a special election to fill the seat being vacated by Rep. Thad McCotter. A primary will be held on September 5th, and the election will take place on November 6, the same day as the general election. The winner of the special election will serve the remaining two months of McCotter’s term before the 113th Congress is sworn in on January 3, 2013.
July 6, 2012 •
Healthcare ruling already having impact on presidential race
Announcing their decision on the last day of the judicial term, the Supreme Court, in a 5-4 decision, upheld key parts of the Affordable Care Act (ACA). The decision of the Court is already playing a role in the Presidential and congressional elections as both sides look to paint the ruling in their favor.
The ruling was a win for the Obama Administration as the ACA was a major achievement of the President’s first term. The president’s campaign has used the decision to build support and highlight individuals who have been affected by the legislation. However, while the ACA was by and large upheld, the Court ruled that the individual mandate portion of the law is constitutional only as a tax, not as a penalty. A decision that has given fodder to the right to paint the legislation as a tax increase.
To complicate matters for Republicans, aides to former Gov. Mitt Romney came out in a couple of interviews over the last week stating they agreed with the administration that the mandate was in fact a penalty and not a tax putting the campaign at odds with many in the party. Eric Fehrnstrom, advisor to Gov. Romney, said during an interview with the Washington Post, “The governor disagreed with the ruling of the court, he agreed with the dissent that was written by Justice Scalia, that very clearly said that the mandate was not a tax.”
These comments forced Gov. Romney to clarify his position in an interview with CBS News on July 4th, stating, “Well, the Supreme Court has the final word. And their final word is that Obamacare is a tax. So it’s a tax.”
While both campaigns are still working to find the appropriate way to approach the ruling, polling suggests the issue may not be as important or at least not as currently relevant as previously thought. The Pew Research Center released a poll this week showing 45% of respondents either didn’t know what the court had ruled or thought most of the law had been struck down. Furthermore, 63% of people 18-29 years old either thought the law had been struck down or didn’t know.
While it’s almost certain that healthcare will become an issue in the campaign (the house has scheduled a full repeal vote for July 19) both President Obama and Gov. Romney have worked to pivot the focus of the dialogue to jobs and the economy. June employment numbers were released today showing the economy added 80k jobs leaving the unemployment rate at 8.2% for the second straight month.
October 21, 2011 •
The power of micro-targeting
Yesterday, techPresident published “New Obama for America Page is a Jungle Gym for Donation Data” by Nick Judd.
Everyone has been talking about the new role social media is playing in the 2012 presidential campaigns. But I think Judd brings up an often missed point: The importance of social media’s role is not so much to be found in the social networks themselves, but in the vast amount of information the campaigns have about each of us, and how they are using that information on social media. Judd writes about campaigns “micro-targeting” potential political campaign donors with personalized messages geared toward attracting the most money.
The article showcases the Obama 2012 campaign website, which boasts its one million donors. The site allows you to drill down into a great deal of information about the contributions. The aim of the site is that the visitor will come to the conclusion that the donors are broad-based and grassroots.
Have any of our readers seen any similar examples on other campaign websites? Please share it on Lobby Comply!
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