October 21, 2011 •
The power of micro-targeting
Yesterday, techPresident published “New Obama for America Page is a Jungle Gym for Donation Data” by Nick Judd.
Everyone has been talking about the new role social media is playing in the 2012 presidential campaigns. But I think Judd brings up an often missed point: The importance of social media’s role is not so much to be found in the social networks themselves, but in the vast amount of information the campaigns have about each of us, and how they are using that information on social media. Judd writes about campaigns “micro-targeting” potential political campaign donors with personalized messages geared toward attracting the most money.
The article showcases the Obama 2012 campaign website, which boasts its one million donors. The site allows you to drill down into a great deal of information about the contributions. The aim of the site is that the visitor will come to the conclusion that the donors are broad-based and grassroots.
Have any of our readers seen any similar examples on other campaign websites? Please share it on Lobby Comply!
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