June 7, 2018 •
On June 6th, State and Federal Communications’ Team Intern had a chance to visit the newest addition to the Goodyear blimp fleet. Upon arrival interns were split into two groups: one group would listen to the public relations speech first […]
On June 6th, State and Federal Communications’ Team Intern had a chance to visit the newest addition to the Goodyear blimp fleet. Upon arrival interns were split into two groups: one group would listen to the public relations speech first and the other would get a tour of the blimp hangar and photo gallery first, then they would switch.
During the public relations presentation, the speaker explained the blimp’s long history and how its purpose is split into three unique categories. The blimp is used to engage, spotlight, and reward.
The Goodyear Blimp is very recognizable, making it easy for it to engage with anyone who sees it in the sky.
It is also used to spotlight certain charities, events, or anniversaries. For example, the Goodyear Blimp was flown to a small tire store to mark its 45th anniversary of selling Goodyear tires.
Finally, the blimp has been involved in many rewarding opportunities, Goodyear once teamed up with NASCAR to give one veteran a huge surprise. They had informed the veteran he was getting a once in a lifetime ride in the Goodyear blimp but did not mention his favorite race car driver, Dale Earnhardt Jr., would be dressed like a pilot inside waiting to surprise him.
The tour of the Goodyear Blimp hangar was next. Walking into the hangar was truly an experience, the sheer size of the blimp was beyond impressive. The new blimp was in the process of being built, so it was hanging from the ceiling as the crew continued to build and add the final components. It is the third blimp of Goodyear’s newest fleet. One of the blimp’s pilots said it will take two days to fill the blimp with enough helium to float and extra couple days to purify it. After it is built and filled, it will finally be ready for its first flight.
This experience was not only interesting but also benefited the interns. It allowed us to get out into the community and meet other professionals as well as gain a deeper understanding and appreciation for the local culture.
State and Federal Communications, Inc. provides research and consulting services for government relations professionals on lobbying laws, procurement lobbying laws, political contribution laws in the United States and Canada. Learn more by visiting stateandfed.com.