October 18, 2011 •
The Dilemma Social Media Poses to Lobbyists
Dave Levinthal just published the article “K Street suffers from Twitter jitters” in Politico, where he talks about how lobbyists face a world increasingly using social media.
Members of Congress and their staff are communicating more and more via Facebook and Twitter. So too, many of the companies and organizations that hire lobbyists are employing social media platforms in their communications strategies.
Levinthal’s article explains how lobbyists prefer face-to-face meetings over video conferences or Facebook updates as a way of getting their message across to lawmakers. He also stresses that lobbyists are eager to keep their clients’ information from being broadcast in all directions over social networks.
The article quotes Patton Boggs Chairperson Nick Allard in order to highlight the dilemma: “I’m sure when lawyers or lobbyists used the telegraph for the first time, they faced this kind of issue … But you cannot be a Luddite and a lobbyist. Luddite lobbyists go out of business.”
What communications will lobbyists embrace in the face of social media? Don’t miss Politico’s analysis.
Photo of the K Street street sign by Ben Shumin on Wikipedia.
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