Social Media on the Campaign Trail - State and Federal Communications

September 5, 2012  •  

Social Media on the Campaign Trail

As the United States continues to follow the 2012 presidential candidates down the campaign trail, social media is playing an ever growing role in both campaigns.

During the 2008 election, the use of social media by President Obama was considered innovative and a significant contributing factor to his success. While he is still hard at work to keep his title as the most social media savvy politician (even having a 50-state Twitter campaign), Republicans are catching up.

There now seems to be an ever-present competition going on between Republicans and Democrats, each trying to get the most traffic and largest response to their continuously updated social media platforms.

Although, the Democratic National Convention is still going on, it is already very apparent that this competition has extended with full force to both parties’ respective national conventions.

According to this article provided on Mashable, social media was dominated by GOP related traffic during their convention. There were over 4 million tweets and over 2.5 million YouTube views, as well as 300,000 streaming video hours.

Not to be outdone, an app created by ABC will provide a continuous news flow this week of the Democratic National Convention, including three live streams for mobile and desktop.

An interesting consequential outcome to the rising importance of social media in political campaigns is the rising competition among social media platforms to be the most innovative and utilized source.

It will be interesting to see which party comes out as the social media winner after all the statistics are tallied up for the DNC.

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