February 14, 2011 •
Social Media and the 2010 Elections
In January, the Pew Research Center’s Internet and American Life Project released the results of a study showing 22% of people who are active on the internet were in some way engaged with political campaigns via social media in the 2010 election cycle. According to the study, people felt that connecting with candidates on Facebook and Twitter allowed them to be more in touch with the campaigns and said it gave them timely information.
The base of people involved in social media activity has grown since the 2008 elections:
“The social networking population as a whole has grown larger and demographically more diverse in recent years, and the same is true when it comes to political activity on social networking sites.” said Aaron Smith, Senior Researcher Specialist and author of the report. “These platforms are now utilized by politically active individuals of all ages and ideologies to get news, connect with others, and offer their thoughts on the issues that are important to them.”
You can find the synopsis of the Pew Center’s study here: “22% of online Americans used social networking or Twitter for politics in 2010 campaign” and the site also allows you to download the entire report.
Picture courtesy of VIA Gallery on Wikipedia.
State and Federal Communications, Inc. provides research and consulting services for government relations professionals on lobbying laws, procurement lobbying laws, political contribution laws in the United States and Canada. Learn more by visiting stateandfed.com.