In the face of sagging public perception of lobbyists, Van Scoyoc Associates will be employing an advertising campaign with the hope of improving the industry’s image. More than just a series of plain ads, the firm will be using questionnaires seeking honest opinions and a “two-way discussion.”

In Politico’s  “Ad: ‘Lobbyist’ is no 4-letter word,” Dave Levinthal speaks with the firm, and with Patton Boggs and The American League of Lobbyists about how the public views lobbying and what the industry can do.

What is needed? They say clearer definition of lobbying activity is needed, as well as greater disclosure. Educating people about the role of lobbying would also be helpful. They speak about how the needs of local governments can better be met by lobbying, and the need for lobbying for the less advantaged.

What do you think?