What is the True Cost of Christmas? - State and Federal Communications

December 23, 2011  •  

What is the True Cost of Christmas?

Every year since 1984, PNC Bank has launched a version of “The True Cost of Christmas”, the bank’s annual Christmas Price Index. The 2011 report takes the viewer through a Winter Wonderland with interactive train stations that allow the viewer to find the different gifts of the “12 Days of Christmas.”

If you stop at the Inflation Station, the price of every gift since 1998 is provided, as well as the change in price that occurred from last year. The prices range from $58 for eight maids-a-milking to $6,294.03 for nine ladies dancing.

The Christmas Price Index hit a record $24,263 this year, but that isn’t even the “true cost of Christmas.” The true cost of Christmas includes a total of 364 gifts spread out over 12 days as described in the Christmas carol, which this year would cost you $101,119.84 – of course a gift to your true love is definitely worth that, right?

The Atlantic created a graph of the development of the true cost of Christmas, and it shows that excluding a steep decline in 1994, the “true price of Christmas” has been steadily rising and reaching record highs nearly every year. How much will you have to pay for your true love in 5 years?!

Even though I doubt many people are going to spend that amount of money to recreate the “12 days of Christmas” for someone, it is fun to see how a Christmas Carol that has been around for hundreds of years applies to the 21st century.

Happy Holidays everyone!


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