January 11, 2012 •
Google Emerging as Platform for SuperPAC Political Ads
Search based advertisements find early adopters in the 2012 presidential campaign.
With text ads, graphics ads, and even YouTube videos at their disposal, SuperPACs have a powerful tool with Google’s AdWords’ search-based advertising platform as a way to get their messages out.
This article on techPresident explores how Google is gearing up for big ad sales and what this may mean for the 2012 election cycle. Be sure to read “Google’s Preparing for Super PAC Spending Online in 2012” by Sarah Lai Stirland.
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