Who can possibly top New York City? This week’s Highlighted Site of the Week is the city government’s NYC Digital. Their statistics are staggering: a four million digital audience, 202 million pageviews of NYC.gov in 2010, 52 agencies represented, 4000 points of engagement, 98% residential broadband access, 200 social media channels, and – as they are proud to say – it is all because they have one plan for New York City’s digital future.

According to the site: “New York City is one of the world’s leading digital metropolises. As Part I: State of the Digital City illustrates, New York City government engages over 25 million people a year through more than 200 digital channels including NYC.gov, mobile applications, and social media.”

They work hard to promote civic engagement, encourage new business startups with their Business Solutions Centers, and host hackathons where they provide city data to programmers so they can write cutting edge web and mobile applications to help the city. For those involved in government relations, their Lobbying Bureau page has many links in its helpful FAQ list.

The hundreds of NYC Social Media Sites range from the mayor’s office Twitter feed and Children’s Services’ Facebook, to the Departments of Aging,  Buildings, Business, Community Affairs, Education, and many more. Take a look at their 21 Mobile Apps, where you can have information about the road conditions, sports events, Department of Health updates, directions for getting around the city, sanitation department info, and the latest news from the mayor’s office sent directly to your mobile phone.

NYC Digital is as big as the city itself and just as humbling, I must say. Have a terrific weekend, everyone!

Photo of the New York City skyline at night by Francisco Diez on Wikipedia.