First, get past the fact both conferences are in Florida. The Council keeps us busy enough that we rarely get more than a few hours to mill around.

Second, what you need to know is the Council makes sure it has the top-of-the-line speakers for the programs and the sessions are mixed in with people in the field who are doing great things in both grassroots advocacy and PAC recruitment.

Finally, and most important, you will find State and Federal Communications involved with the conferences. We have been involved with the advisory board for each conference, sending a number of staff, and we are included in the Market Resource Program.

You can obtain more information about these conferences at www.pac.org.

Until next month, continue to plan for your professional development. There is nothing like developing the important skills for your organization.