August 7, 2017 •

Executive Women’s Day was a Hole in One among State and Federal Employees

  The women of State and Federal Communications had the opportunity to attend PGA’s annual Executive Women’s Day and enjoy a day filled with golf insights, advice, and lessons. This year’s program was held at Firestone Country Club on August […]

 

The women of State and Federal Communications had the opportunity to attend PGA’s annual Executive Women’s Day and enjoy a day filled with golf insights, advice, and lessons.

This year’s program was held at Firestone Country Club on August 1. During breakfast, we learned what it’s like to be a caddy for professional golfers. We gained personal insight and stories from those closest to the golf pro.

After breakfast, Lisa Murray, Chief Marketing Officer at Octagon, shared advice and stories she’s obtained throughout her life. She told us how her perspective has changed many times from the beginning of her career to now. Murray has a degree in consumer economics, but has built a career in marketing. Octagon is a sports and entertainment marketing agency that she has been with since its very beginning. She helped it grow into the global marketing leader it is today. Murray’s key note address was humorous but also provided motivation to take risks in your career – as a woman and a professional.

Afterward, we had the chance to participate in a golf clinic. There were three stations – putting, chipping, and driving. A golf pro was at each station to give us tips on improving our golf game.

The speakers, golf clinic, and inspiring atmosphere of the event came together to create an uplifting day. Overall, Executive Women’s Day was a hit among State and Federal Communications employees and something we look forward to every year. It was a beautiful day, an empowering program, and a great start to the Bridgestone Invitational.

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August 7, 2017 •

State and Federal Communications “Lunch and Learns” about Crisis Management

State and Federal Communications emphasizes the importance of professional development. There are many programs, webinars, and events the company provides for staff members to participate in. The goal is for employees to continuously learn and grow as professionals. Lunch and […]

State and Federal Communications emphasizes the importance of professional development. There are many programs, webinars, and events the company provides for staff members to participate in. The goal is for employees to continuously learn and grow as professionals.

Lunch and Learn is a program the company uses to educate employees on various work-related topics. Staff members can enjoy lunch with their colleagues while learning something new.

State and Federal Communications recently welcomed crisis communications and media specialist Stephanie York from Hennes Communications. During the Lunch and Learn, York informed employees of the importance of crisis management and how handling a crisis can be easy if you follow the Damage Control Playbook.

She told us five things that we should know amid a crisis:

  1. Tell the truth. The truth is going to come out eventually. It is better to state the truth at the beginning rather than wait for it to be exposed.
  2. Tell it first. The public is going to find out the truth, inevitably. It is better for the company’s reputation to be the one informing the public. If the audience is already aware of the situation, they won’t be fazed if it shows up in the news.
  3. Tell it all. Trying to hide part of the truth will result in backlash. If new information is revealed that you didn’t disclose to your audience, people will think the company had something to hide.
  4. Be aware of media filters. Every story about the crisis is going to be told differently. If you give reporters all the information upfront it will usually produce a filter that respects the company.
  5. Know the fundamental role of reporting. Reporters want to tell a juicy story. The situation will seem less scandalous coming from the source directly.

Knowing how to take control of the situation and communicate efficiently is beneficial to the company. Employees now know what to do and who to communicate with if the company ever faces a crisis. This information can also be applied when communicating with our clients. If they find themselves in a situation and need our assistance in any way, we are now better equipped to help. The Lunch and Learn was a great way to learn more about important topics in the industry.

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July 13, 2017 •

Take Me Out to the Ball Game

State and Federal Communications employees had the opportunity to get out of the office and enjoy a Rubber Ducks baseball game on June 29. Beautiful weather and a Rubber Ducks win made for a great office outing! Elizabeth Bartz, president […]

State and Federal Communications employees had the opportunity to get out of the office and enjoy a Rubber Ducks baseball game on June 29. Beautiful weather and a Rubber Ducks win made for a great office outing!

Elizabeth Bartz, president and CEO, provided staff members with tickets and invited us to take a break for part of the day. Employees had the chance to hang out with each other in a casual setting and visit with coworkers who were in from Washington DC. We bonded over great food, beautiful weather, and our love of baseball.

“It was nice to get out of the office for the day and enjoy the game and the beautiful weather,” public relations intern Olivia Williams said.

The office outing provided a change of scenery and refueled us for the end of the week. Sometimes a little break is all you need to finish the week out strong!

The Rubber Ducks beat the Erie SeaWolves 7 to 6. It was a great day to be a Rubber Ducks fan and an even better day to be a State and Federal Communications employee!

 

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July 11, 2017 •

State and Federal Communications “Stuffs the Bus”

State and Federal Communications does all it can to give back to the community. One of the main ways we contribute is by working with the United Way. Along with the many other United Way programs we participate in, we […]

State and Federal Communications does all it can to give back to the community. One of the main ways we contribute is by working with the United Way. Along with the many other United Way programs we participate in, we have a yearly campaign to collect donations for its Stuff the Bus program.

The Stuff the Bus program collects school supplies for children from the Akron Public Schools. This year’s campaign runs from July 9 to September 6. There are three different ways to participate in Stuff the Bus: request a collection bin, volunteer at the Sort-a-Thon, or deliver the backpacks to the students. We are getting collection bins to gather supplies, but each part of this event is important and contributes to making it successful. The United Way will be collecting supplies from July 9 to August 18, the Sort-a-Thon takes place on August 22, and Delivery Day is September 6.

State and Federal Communications loves being a part of a program that encourages education. We want to see Akron Public Schools’ students succeed and grow into educated men and women. State and Federal Communications firmly stands behind this cause, and we really promote the message within our company and campaign to get our whole staff to participate. We are excited to Stuff the Bus this year as we have many times before!

To learn more, visit the United Way’s Stuff the Bus website.

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