As the general presidential election begins, swing states will start to receive more attention from the candidates and national media. This week, our highlighted site focuses on the latest polling data of three major swing states from Quinnipiac University.

Quinnipiac conducted a survey from April 25 – May 1 of registered voters in Florida, Ohio and Pennsylvania. These three states were targeted as no candidate since 1960 has won the White House without winning at least two of them.

When asked: “Turning to this year’s general election for president, if the election for President were being held today, and the candidates were Barack Obama the Democrat and Mitt Romney the Republican, for whom would you vote?”

• Florida: Mitt Romney 44% – Barack Obama 43% (1,169 voters, margin of error +/- 2.9%)
• Ohio: Barack Obama 44% – Mitt Romney 42% (1,130 voters, margin of error +/- 2.9%)
• Pennsylvania: Barack Obama 47% – Mitt Romney 39% (1,168 voters, margin of error +/- 2.9%)

Clearly the race is just beginning to heat up as both Florida and Ohio are within the statistical margin of error. Look for the candidates to start spending significant time and money in both of these states as well as a number of other swing states.

Check out the site for complete polling data including favorability ratings, voter opinions on the economy and which candidate for Vice President voters would most like to see Mitt Romney choose. You can also download crosstabs and demographic summaries for each poll and parse the data as deeply as you would like.

Have a great weekend!