May 25, 2012 •
Highlighted Site of the Week – Mad Money
The Washington Post is up with a site that tracks how money is being spent during the 2012 Presidential campaign. “Mad Money” incorporates Super PAC Data, FEC filings, and links to some of the most recent ads being released by the various campaigns to paint a comprehensive picture of political advertising.
There site has an interactive map chronicling where and on what topics campaigns are spending money. The graphic notes, “TV ad buys are typically the single largest expenditure of a presidential campaign. Using data provided by the Campaign Media Analysis Group, this graphic tracks weekly and total ad spending for the 2012 presidential race by candidate, PAC and interest group. The data is based on ads that have hit the airwaves, not total buys announced by campaigns or other groups.”
You can watch as the map tracks a weekly timeline, indicating where markets are seeing larger flows of ad traffic and increased ad spending. Mad Money also indicates which messages and topics campaigns are focusing on, including which organizations are spending money for negative campaign advertising.
While campaign finance and spending becomes more prevalent, it can be hard to track down information and see how money is being spent. Mad Money from the Washington Post helps to maintain a little transparency in the political advertising game.
Don’t forget to press play on the interactive map and see how much time and money political organizations are spending across the country. Have a good weekend.
State and Federal Communications, Inc. provides research and consulting services for government relations professionals on lobbying laws, procurement lobbying laws, political contribution laws in the United States and Canada. Learn more by visiting stateandfed.com.