Even something as small as following a candidate on Twitter or liking a candidate’s Facebook page could make someone feel more connected to that candidate and sway them to cast a vote in their direction. While a large portion of voters still claim to be undecided about who they are voting for in the upcoming Republican primaries, this is what Republican candidates are hoping to accomplish by dedicating so many resources to keeping their social media outlets up to date and engaging.

As the Iowa and other early caucuses are coming ever closer, GOP presidential hopefuls are turning more and more to their Twitter, Facebook, and other social media tools to get their messages out to voters and to gather volunteers.

After the success of President Obama’s grassroots social media based campaign back in 2008, social media has been an increasingly important tool that many consider necessary for the success of a political campaign, a fact which nearly all Republican presidential hopefuls have grasped and acted upon.

Read about all the ways the Republican presidential candidates have been utilizing social media in “Republicans Shake More Hands Using Social Media” from the New York Times.