Q. My company is running ads in several states asking the public to contact their legislators in favor of pending legislation, so-called grassroots lobbying. My team member insists we do not need to worry about disclosing this activity. Is that correct?

A. As is often my response when talking about state lobbying, the answer is, “It depends on the state.” Your colleague is correct in a number of states. Alabama, Oklahoma, and Utah are among the states that do not require registration or reporting for solely engaging in grassroots lobbying.

Many states consider grassroots activities to be lobbying, and they will therefore count towards lobbyist registration. Rhode Island includes a good example of this, providing in its statute that lobbying includes soliciting others to act for the purpose of promoting any action by any member of the legislative branch of state government. In Pennsylvania, lobbying includes an effort to influence legislative action through indirect communications. You should know the definition of lobbying in the affected states so you can determine if lobbyist registration is required for your ads.

The expenses for these advertisements may need to be disclosed. If your company is not registered as a lobbyist employer or principal, special reporting may be required. California requires entities expending $5,000 or more in a calendar quarter in connection with soliciting or urging others to enter into direct communications with any elective state official or legislative official to file Form 645 according to the same quarterly schedule for lobbyist reports. Washington requires a company who has made expenditures, not reported by a registered lobbyist, exceeding $3,000 in the aggregate within any three-month period or $1,500 in the aggregate within any one-month period in presenting a campaign to the public, a substantial portion of which is intended to solicit the public to influence legislation, to register and file monthly reports as a sponsor of a grassroots lobbying campaign. Keep in mind that California and Washington are like a number of states, requiring grassroots lobbying expenses to be disclosed if you company is already registered.

We are seeing increasing regulation of grassroots lobbying in the states. You should be aware of your disclosure requirements before running any such campaigns.

The information from this response can easily be found on our website in the Lobbying Compliance section of the United States Lobbying Compliance Guidebook. Please do not hesitate to contact us if you have questions.