In 2025, Lobbyisme Québec, which conducts the daily monitoring, verification, and investigation activities concerning lobbyist in the province, will continue to specifically monitor companies and organizations involved in the artificial intelligence (AI) sector in order for them to be made aware of their lobbying obligations.

Examples given by  Lobbyisme Québec of lobbying activities in the AI sector include when a professional group is asking the government to provide clear guidelines to govern the use of AI in the financial and banking sectors; when a corporate lobbyist contacts a municipality to obtain a contract for document management using AI; and when a representative of an engineering consulting firm is approaching the Ministry of Economy, Innovation and Energy regarding the allocation of a grant to develop an AI system.

Every two years Lobbyisme Québec identifies a target group that will be subject to specific monitoring activities.

Previous spotlights of this type of monitoring included, for 2023 to 2024, the privatization of health care; for 2020 to 2021, issues of cybersecurity; and for 2018 through 2020, issues concerning cannabis and cryptocurrency.

The current focus, which was influenced by the province’s plan to deal with AI called Strategy for the Integration of Artificial Intelligence in Public Administration 2021-2026, will continue into 2026.