The Fair Political Practices Commission passed rules late last week to regulate electronic communications and internet advertisements in the same manner as traditional media. Campaigns and those making independent expenditures will be required to place disclaimers and disclosures in text messages, e-mail, and other electronic advertisements to the extent it is practical.

If size or character-limit constraints make the full disclosure unrealistic, the ad must at least include the candidate or committee’s FPPC number and, if possible, a link containing the full campaign finance information. These new rules include exceptions for uncompensated and other grassroots internet activity in the interest of keeping the internet a prime forum for political activity and discussion among citizens.

Image of the Seal of the State of California by Zscout370 on Wikipedia.